SOCIAL MEDIA STRATEGY
Post with intent!
Make every post count towards your business goals by following a comprehensive strategy built around your own unique business and your target audience.
A bespoke strategy will help you to plan your content with a clear intention for each content format. It will set a realistic posting schedule with defined audiences to help you understand what to post and when.
SOCIAL MEDIA STRATEGY
DEFINE YOUR AUDIENCE
POST WITH CONFIDENCE
BUILD AN AUTHENTIC BRAND MESSAGE
Social Media Strategy
A social media strategy for either or all of Instagram, Facebook and Pinterest, would include the following:
- An evaluation of what you need social media marketing to do for your business and define a marketing objective.
- It would define which metrics and KPIs are the most effective to track and measure against your business goals.
- It would define your target audience and create 3 user personas for you to consider when planning and scheduling your content.
- The user personas would help to decide how best to use each platform (grid posts, guides, stories, Live broadcasts, Reels, Facebook groups, Pinterest Idea pins etc) and what content to share across each one.
- The tone of voice: Recommendations for ways in which you can connect with your audience via your copy and captions
- A content strategy and content pie chart, which would detail recommended categories and how much (in %) of each category you ought to be posting each week.
- A posting schedule – how often you should post, including optimum times (if identifiable) and any recommended scheduling tools to utilise in order to do this.
- A hashtag strategy – a recommendation of which hashtags to use, how many to test, how to determine if they are working, when to use them and where to place them.
- Engagement tactics. Your shared content will also need to be supported by active engagement on your chosen platforms. Recommendations will be offered as to how and when to engage with your own and other users’/businesses content.
- Influencer or brand promotion strategy – a list of considerations for your business when working with other influencers and brand partnerships.
" She can hold your hand and walk you through, or take over the controls entirely "
VCH STYLE
Pricing
From £995 per platform.
A strategy would be submitted as a comprehensive and easy-to-follow PDF document with a 30-minute follow-up Zoom call to talk through any questions.
In order to offer accurate recommendations for a posting schedule, I may need access to your platforms for a short period of time or to receive screenshots of your current data.
"Kara adapted her services to what we needed, supporting us to get our social media marketing up and running and making it buzz!
WATATUNGA WILDLIFE
SOCIAL MEDIA STRATEGY
ACHIEVABLE SCHEDULE
AUDIENCE FOCUSED
NO TRICKS OR HACKS
KARA HACKETT
Find out More about Me
Navigate to the About page, or get in touch to book a complimentary discovery call to talk through where you may need help and to see if I'd be the right fit for you and your business.
She is kind, caring, funny and an awesome person to work with
Melisa - My Little Wish
Kara came to my rescue when I had a social media disaster
Camilla Rose Millinery